Michelob Ultra is known as a light beer with low calories. Unfortunately, those aren’t exactly the credentials of a perfect summer beer, at least not until it’s infused with something exotic, like prickly pear cactus.
In 2019, while at FCB Chicago, I wrote the “Summer: Meet Your Beer” campaign for Michelob, launching their new summer flavor.
Agency: FCB Chicago
Client: Michelob
Production: Landia