Let’s face it, no one closes deals over a glass of water. For a B2B direct mail campaign for the Spanish winery Casa Mariol, we created a limited edition of fountain pens that could write with… red wine.
The stunt generated positive earned media coverage, further reinforcing its effectiveness including in Financial Times and Huffington Post.
Agency: Saatchi & Saatchi IS
Client: Casa Mariol
Production: Grandessa