To save the last European lowland primeval forest, we created its 1:1 copy in Minecraft. Once it became a sensation, we logged the virtual forest down, pissing young people off so much that they decided to help save the real one.
Selected press: The Drum, Adweek, Politiken, PC Games Network, Minecraft.net
Agency: Ogilvy
Client: Greenpeace
Production: GeoBoxers, Gameset, Lifetube